When is Black Friday 2026? Friday 27 November

Black Friday

· 13 days away

Black Friday falls on 27 November 2026. Start from the person rather than the category and the rest gets easier.

Presents of different sizes wrapped in red, cream and brown paper with ribbons, scattered on dark wood.
Photo: George Dolgikh on Pexels

Black Friday, for gifts you have already chosen

Black Friday is the Friday after the fourth Thursday of November, the day after the US Thanksgiving, and UK shops now run it too. Many of the sales carry on through the weekend to Cyber Monday, so nothing has to be bought on the Friday itself.

It is a good day to buy a gift you had already decided on, and a poor day to decide. A discount makes a gift feel like a find, but a present chosen because it was cheap tends to look it.

So make the list first: who you are buying for this Christmas and what suits each of them. Then buy those during the sales week, and leave everything else in the basket.

Gifts to start from

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Black Friday in the next three years

The date moves from year to year, so it is worth checking each time.

YearUK
2026
2027
2028